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Adventures and the Friends that came along for the ride.
82 posts
brown and lavender moth

Here’s the Story Behind Our Unique New Moth Ads

The AETHER founders discuss the brand mantra, “You Only Get One Spin.”

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May 14, 2021
Sarah Broughton standing in front of wall with photographs

AETHER Asks: Architect & Interior Designer Sarah Broughton

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desert view

Art Spotlight: Desert X 2021

A deep dive into the outdoor exhibits currently on display in California’s Coachella Valley.

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April 21, 2021
 Alpine Alfa car

Introducing the Alpine Alfa

We took an Alfa Romeo GTV6 and converted it into a desert-storming, mountain-climbing restomod machine.

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electric cadillac vehicle

Car Spotlight: Cadillac's First Fully Electric Vehicle

Iconic American automobile manufacturer Cadillac is entering into a greener future with an all-electric car for the first time since the company’s inception in 1902.

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September 1, 2020
blue helmet with water design

The Reviews Are In: AETHER + Veldt Artist Helmets

The press are talking about our special collaboration with Veldt.

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house with cars parked outside

Architecture Spotlight: Autohaus

There are people who are obsessed with cars and then there are people who are so obsessed with cars they build their homes around them.

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June 18, 2020
people looking at painting of Vincent van Gogh

Museums You Can Visit Online

Now you can experience some of the best museums in the world—from Paris to New York—from the comfort of your own home.

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May 18, 2020
cookbook cover displaying food and drinks and title "Alpine Cooking"

Q&A with Meredith Erickson, Author of Alpine Cooking

We recently caught up with food writer Meredith Erickson to talk skiing, comfort cuisine, and the incomparable charm of the Alps.

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April 20, 2020
hundreds of books stacked on shelf and on table

AETHER's Picks: What to Read Now

From adventure nonfiction to beautiful coffee-table books, here are a few AETHER recommendations to keep you inspired.

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April 6, 2020
collage of movie posters

AETHER's Picks: What to Watch Now

In light of all of us spending more time at home, here are a few AETHER-recommended documentaries and movies not to be missed.

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March 31, 2020
desert view

Art Spotlight: Desert X AlUla

Following two successful years in the Coachella Valley (Indio, Palm Springs, and Palm Desert) in California, Desert X is popping up in an entirely new location— AlUla, a city in Northwestern Saudi Arabia.

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February 21, 2020
truck

Car Spotlight: |Custom Land Rovers by Heritage Driven

When it comes to reliable adventure vehicles, the Land Rover Defender 110 is one of the most iconic models on the road.

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January 17, 2020
light installation

Art Spotlight: |Yayoi Kusama

There are currently several places to explore the work of Instagram's favorite artist.

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December 5, 2019
leica camera

DESIGN SPOTLIGHT: |THE LEICA SL2

The iconic brand's latest release may be its most versatile camera yet.

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November 26, 2019
the big bend

Architecture Spotlight: |The Big Bend

The Big Bend by Oiio Studio is a concept rendering of a New York City U-shaped building. If built, it will be the longest building ever constructed.

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November 7, 2019

Art Spotlight: |Carmignac Foundation in Porquerolles

A tiny island in the South of France has become a must-visit destination for art lovers. Find out why.

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October 18, 2019
VX Falcone Motorcycle

Gear Spotlight: VX Falcone Motorcycle

Known for hand-built motorcycles and specially made bike parts, New York-based custom motorcycle workshop Venier Customs recently released the VX Falcone Motorcycle—the shop’s modern take on what they believe the '60s classic Nuovo Falcone by Moto Guzzi.

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July 27, 2019
bed with open window revealing nature view

For Rent: Where Adventure and Airbnb Collide

A few must-visit spots that can be found on Airbnb, from New York state to Mexico to Italy.

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June 21, 2019

Architecture Spotlight: I.M. Pei

Legendary architect I.M. Pei recently passed away at the age of 102. Read about the storied career of this true visionary.

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June 5, 2019

Car Spotlight: The 1939 Porsche Type 64

The oldest Porsche in existence and the only of its kind to survive World War II will come up for auction this August. Learn about what it would cost to get behind the wheel of this ultra-rare car.

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May 22, 2019

Architecture Spotlight: Europe’s First Underwater Restaurant

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April 2, 2019

Art Spotlight: Doug Aitken's Mirage Gstaad

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March 22, 2019

Art Spotlight: Homage to Karl Lagerfeld, 30 Years of Exhibitions

Learn about the new photography exhibition at the Galerie Gmurzynska in Zurich, Switzerland, honoring the late, legendary designer Karl Lagerfeld.

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March 6, 2019
landscape imagery

Art Spotlight: Desert X 2019

Southern California’s massive, outdoor contemporary-art exhibition Desert X returns to the Coachella Valley.

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February 22, 2019

Architecture Spotlight: Varden Cabin in Norway

A unique hiking rest stop on Storfjellet mountain in Northern Norway.

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February 15, 2019

Technology Spotlight: Uber Air-Taxi Concept

Bell—an aircraft manufacturer and partner of Uber—showcased an air-taxi concept called the Nexus this past weekend at the annual Consumer Electronics Show.

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January 17, 2019

Design Spotlight: Wagner Custom Skis

Telluride-based Wagner Custom Skis makes some of the most bespoke skis on the hill.

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January 9, 2019

Gear Spotlight: |What's In Store

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December 13, 2018

Art Spotlight: Borderless Museum

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October 10, 2018

Architecture Spotlight: The Nolla Cabin

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September 12, 2018

Architecture Spotlight: |Folly Mojave Cabins

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July 30, 2018

NEW COLLABORATION: SALT. + AETHER VOYAGE SUNGLASS

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July 12, 2018

Design Spotlight: Leica Introduces Watches

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July 6, 2018

Art Spotlight: Christo's The London Mastaba

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June 27, 2018

007 Elements: A James Bond Installation

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June 14, 2018

Design Spotlight: Made In Italy

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Design Spotlight: Mexico City Museums

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May 10, 2018

Architecture Spotlight: Must-Visit Hotels

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May 4, 2018

Art Spotlight: Zaria Forman

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January 12, 2018

Design Spotlight: Black Crows

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December 28, 2017

Architecture Spotlight: Snohetta

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December 19, 2017

Singer Vehicle Design x Williams F1

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December 13, 2017

Architecture Spotlight: Joshua Tree Residence

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November 1, 2017

Introducing the AETHER Outpost

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October 20, 2017

Photo Essay: Emory Motorsports Workshop

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October 14, 2017

Photo Essay: AETHER x B&O Event

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October 6, 2017

The Backcountry Hut Company

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September 27, 2017

The Next Great Porsche

Fans of last year's limited 911 R could be in for a treat.

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September 12, 2017
tall museum building

Art Spotlight: Yayoi Kusama Museum

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September 3, 2017
outdoor area of residence

Design Spotlight: Kasita

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May 12, 2017
innovative building resembling a treehouse

Architecture Spotlight: The 7th Room

Norwegian architecture firm Snøhetta is redefining the term "treehouse."

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February 13, 2017

The "New Original" Jaguar XKSS

Jaguar is recreating a classic.

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January 24, 2017

Top 10 AETHER Moments of 2016

In honor of the new year, we counted down our favorite memories from the last 12 months.

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Design Spotlight: The Hutte Hut

Meet the new addition to our LA store.

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December 12, 2016

Architecture Spotlight: Biré Bitori

Our current architecture obsession doesn't actually exist—yet.

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October 27, 2016

Travel Spotlight: Airstream Camping

The fall-friendly alternative to tent camping.

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September 28, 2016

Art Spotlight: Star Axis

Some of the biggest names in art are taking their work out of the museum and into the desert.

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August 30, 2016

Travel Spotlight: Japan's Hoshinoya Fuji Resort

This is Japan’s first “glamping resort”—luxury accommodations with adventure in mind. The view’s not bad either.

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August 9, 2016

Moto Spotlight: Diamond Atelier's Mark II Series

The best of custom BMW cafe racers.

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June 28, 2016

Walt Seigl: The Art of Custom-Made Bikes

A look inside the motorcycle designer’s at-home atelier.

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May 31, 2016

Design Spotlight: The New SFMOMA

Welcome to the new-and-improved Northern California art institution.

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May 23, 2016

Art Spotlight: James Turrell's Latest Installation

Perhaps the artist’s most ambitious project yet.

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February 19, 2016

Architecture Spotlight: Muji's Prefab Homes

The Japanese lifestyle brand takes on the tiny-house trend.

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January 27, 2016

The Making of AETHERmtn

Behind the scenes of creating our latest retail store.

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December 16, 2015
aerial view of mountain

AETHERmtn: Where Art and Adventure Collide

In Aspen, lift tickets are wearable art.

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November 23, 2015

Product Focus: Master & Dynamic

Meet your new favorite headphones.

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November 3, 2015

AETHERvideo: Norway, Fall/Winter 2015

Behind the scenes of our F/W 2015 photoshoot in Norway.

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September 16, 2015
motorcycle and books on a table with skateboard leaning

Product Spotlight: Boosted Boards

Meet the electronic skateboard that goes more than 20 mph.

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September 3, 2015

Introducing Pre-Fall

Meet a few of our new-season arrivals.

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August 17, 2015

The Griffith Park Tea House 

The coolest temporary installation we’ve ever seen.

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July 8, 2015

Introducing The Women's Union Jacket

The ultimate women’s biking jacket.

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June 25, 2015

SALT. + AETHER Eyewear

The 411 on our awesome new collab.

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June 8, 2015

AETHERvideo: SALT. x AETHER

Introducing our exclusive sunglasses collaboration with SALT. OPTICS.

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June 2, 2015
woman wearing athletic jacket and leggings

Making of: The Scout

What went into creating one of our favorite new pieces.

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March 30, 2015

Seam-Sealed Construction

Delve into the intricate process of making something waterproof.

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March 30, 2015

AETHERvideo: Icon Trucks

AETHERfocus on Jonathan Ward, founder of Icon Trucks.

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March 26, 2015

New York's High Line Opens Final Section

After eight years and three separate phases of construction, The High Line Park is finally complete.

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September 30, 2014

AETHERvideo: Eclipse Motorcycle Jacket

Behind the scenes of the making of our Eclipse Jacket with SPIDI.

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March 26, 2014

AETHERvideo: Argonaut Cycles

AETHERfocus on Ben Farver, founder of Argonaut Cycles.

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December 5, 2013

AETHERvideo: AETHERnyc

The making of our Crosby Street store in New York City.

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October 26, 2013

AETHERvideo: AETHERsf

A visual tour of our first standalone store in San Francisco.

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January 26, 2013