AETHERstream

Upcoming Stops

Touratech: June 22 - 25 (Plain, WA)
Overland Expo PNW: July 7 - 9 (Redmond, OR)
Overland Expo CO: Aug 24 - 27 (Loveland, CO)
Rennsport: Sept 28 - Oct 1 (Monterey, CA)

Follow @aetherapparel on Instagram for AETHERstream updates.

In 2011, prior to opening any stores, AETHER teamed up with Paris-based designer Thierry Gaugain for the first time to create the ultimate shop on wheels in a converted, 34-foot Airstream PanAmerica. Sparing no detail, they converted the massive trailer into an on-the-go concept shop, displaying a curated selection of AETHER’s men’s and women’s offerings.

The AETHERstream’s floor is constructed from reclaimed oak, while the sofa and table are custom pieces from Environment Furniture. Other props and furniture were sourced from the Paris Flea Market. There is even a suspended wood-burning stove in the trailer, completing the cozy cabin aesthetic in this airstream-turned-mobile store.

The AETHERstream is the ultimate airstream-turned-mobile store.

AETHERstream in Park City, Utah in front of forest

In the summer and fall, the AETHERstream hits the road, touring mountain towns in the American West.

The AETHERstream’s first stop was in New York City’s Soho neighborhood in 2011.

AETHERstream in front of building and forest in Big Sky, Montana

The AETHERstream is a completely converted Airstream PanAmerica that has traveled the US for more than a decade—from California and Montana to New York and Colorado, and back again. Stay tuned for where it will go next.

Video of AETHERstream driving in Jackson, Wyoming with forests and mountains in the background