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Uniform of the Restless

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Vintage Land Rover on gravel country road with windmills in background in Costa Rica

Our Story

It wasn’t a wrong turn exactly but more of a detour that led us to start AETHER in 2009.

We were movie producers who had become disillusioned with the direction the industry was going, and yet we knew we had more miles in us, as business partners, entrepreneurs, and friends. We decided to make an unlikely left turn, from moviemaking to the making of clothing, blissfully unaware of the obstacles we would encounter along a road we didn’t even know how to access in the beginning.

So perhaps it’s no surprise that we decided adventure would serve as AETHER’s North Star. We wanted to create a collection of pieces that catered to the life we want to live, one full of exploration and spontaneous journeys—one where routine is cast aside in favor of the unknown.

We’re thrilled to have you along for the ride.

–Palmer West & Jonah Smith, co-founders, AETHER

Photographer in helicopter overlooking Zion National Park
Man on ledge of boat looking at Gulf of Nicoya in Costa Rica
It’s a story that could have ended before it began. But it didn’t. More than a decade later, we are still restless.
Black and white photo of white helicopter flying over Alaskan landscape
Woman carrying snowboard up mountain in Aspen
Two men with motorcycles on a wood raft being towed by a boat in the Gulf of Nicoya, Costa Rica

The Uniform of the Restless

We make things that will last. To be worn not worshipped. Beyond a moment, beyond a season. We value longevity because we value a life well-lived.
Man wearing motorcycle jacket in foreground with coastline and raft with motorcycle on it in background
Man wearing red jacket smiling while scratching a dog on a glacier in Alaska
Women in jacket running along edge of cliff with the sea in the background in Iceland
Campfire in Alaska
Ripped motorcycle jacket exposing D3O® pads underneath
Life should not be a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming “wow! what a ride!”
- Hunter S. Thompson
Land Rover stuck in shallow river in Costa Rica

Wrong turns make better stories.

Red skis stuck in the snow in Iceland
You think adventure is dangerous? Try routine.
Handmade sign that says scenic route on gravel road in Joshua Tree, California
Quad speeding on Imperial Sand Dunes creating huge sand cloud behind
Behind-the-scenes of photoshoot in geothermal Iceland location with steam all around
“Travel isn’t always pretty. It isn’t always comfortable. Sometimes it hurts, it even breaks your heart. But that’s okay. The journey changes you; it should change you. It leaves marks on your memory, on your consciousness, on your heart, and on your body. You take something with you. Hopefully you leave something good behind.”
- Anthony Bourdain
Two white Land Rovers in foreground and Iceland seascape in the background

Design first, adventure second, design third.

Aether branded Porsche car on race track
We design beautiful things that are made to be abused, that protect you from the worst that mother nature has to offer.
Man completely covered in deep powder skiing in Hokkaido Japan
Woman silhouetted by sunset in Zion National Park
Exterior of AETHER store in San Francisco
"Life is architecture and architecture is the mirror of life.”
- I.M. Pei
Man throwing travel bags from top of Land Rover to other man below on the beach in Costa Rica

A community of like-minded adventurers.

We throw rallys and convert airstreams, use converted shipping containers to build stores, all in the pursuit of community.
AETHERstream trailer at night at AETHER Rally in Joshua Tree, California
Man in hat and white AETHER shirt walking through AETHER Rally in Joshua Tree, California
Couple laying on boat near Catalia Island
Aerial view of man lying next to snowmobile in Aspen
“Whatever good things we build end up building us.
- Jim Rohn
Two old friends walking in Mexico City