![Vintage Land Rover on gravel country road with windmills in background in Costa Rica](https://cdn.sanity.io/images/e5o7qwlw/production/983da17939df583a90805df3293d10d77630fabf-3137x2093.jpg?w=2560&q=75&auto=format)
Our Story
![Photographer in helicopter overlooking Zion National Park](https://cdn.sanity.io/images/e5o7qwlw/production/1ca97c8d637738f112089e2f479fafcc32af9f8a-7952x5304.jpg?w=2560&q=75&auto=format)
![Woman carrying snowboard up mountain in Aspen](https://cdn.sanity.io/images/e5o7qwlw/production/a6a8edf267d2078cdb4ced9cf13161065bdfb1b3-7952x5304.jpg?w=2560&q=75&auto=format)
![Two men with motorcycles on a wood raft being towed by a boat in the Gulf of Nicoya, Costa Rica](https://cdn.sanity.io/images/e5o7qwlw/production/45ea6a1ed5f04ba65dee072c51b9f8ca8b87e830-3934x2621.jpg?w=2560&q=75&auto=format)
For the Restless
![Women in jacket running along edge of cliff with the sea in the background in Iceland](https://cdn.sanity.io/images/e5o7qwlw/production/3d5f27c4cbb0557fb2ac414f15a5420ae152a472-8688x5792.jpg?w=2560&q=75&auto=format)
![Campfire in Alaska](https://cdn.sanity.io/images/e5o7qwlw/production/05d5019e35d9d99e21691f2b181ec519ca0e405c-7952x5304.jpg?rect=1936,0,4080,5304&w=2560&h=3328&q=75&auto=format)
![Ripped motorcycle jacket exposing D3O® pads underneath](https://cdn.sanity.io/images/e5o7qwlw/production/1769924e70520a43e978480f76760be2ae552b32-1930x1934.png?rect=540,64,1390,1807&w=2560&h=3328&q=75&auto=format)
![Land Rover stuck in shallow river in Costa Rica](https://cdn.sanity.io/images/e5o7qwlw/production/f885bde12c995aab1e537468f99b8af797602b15-2400x1602.jpg?rect=0,0,2400,1520&w=2560&q=75&auto=format)
Wrong turns make better stories.
![Quad speeding on Imperial Sand Dunes creating huge sand cloud behind](https://cdn.sanity.io/images/e5o7qwlw/production/97aadabeaaf1408de9045fab228177c63426db83-8368x5584.jpg?rect=4036,0,4295,5584&w=2560&h=3328&q=75&auto=format)
![Behind-the-scenes of photoshoot in geothermal Iceland location with steam all around](https://cdn.sanity.io/images/e5o7qwlw/production/b26c3f72780af673e3ab1026cc948f709bdeb0ad-4800x3200.jpg?rect=548,0,2462,3200&w=2560&h=3328&q=75&auto=format)
![Two white Land Rovers in foreground and Iceland seascape in the background](https://cdn.sanity.io/images/e5o7qwlw/production/3327dc33614b12af3d1e6ea6379dc13c99770f7a-6000x4000.jpg?w=2560&q=75&auto=format)
Design first, adventure second, design third.
![Man completely covered in deep powder skiing in Hokkaido Japan](https://cdn.sanity.io/images/e5o7qwlw/production/def3c0197504fee8f15190a9f7a8f9ad65913611-5760x3840.jpg?w=2560&q=75&auto=format)
![Woman silhouetted by sunset in Zion National Park](https://cdn.sanity.io/images/e5o7qwlw/production/dc415c718d963d2da969023867d0eba9e8005c46-7952x5304.jpg?rect=1334,0,4080,5304&w=2560&h=3328&q=75&auto=format)
![Exterior of AETHER store in San Francisco](https://cdn.sanity.io/images/e5o7qwlw/production/866c6b3f94141e8288181a656539c59448b94303-2000x1333.jpg?rect=92,0,1025,1333&w=2560&h=3328&q=75&auto=format)
![Man throwing travel bags from top of Land Rover to other man below on the beach in Costa Rica](https://cdn.sanity.io/images/e5o7qwlw/production/315551b509f7165b677f12b347e1eb2585118a2e-8256x5504.jpg?w=2560&q=75&auto=format)
A community of like-minded adventurers.
![Man in hat and white AETHER shirt walking through AETHER Rally in Joshua Tree, California](https://cdn.sanity.io/images/e5o7qwlw/production/ee5d5e44b5c85225a4243575a62f9d647021f230-8368x5584.jpg?w=2560&q=75&auto=format)
![Couple laying on boat near Catalina Island](https://cdn.sanity.io/images/e5o7qwlw/production/736968ce02853afa53bec09e4c3bfe3393aa18b2-8368x5584.jpg?rect=2037,0,4295,5584&w=2560&h=3328&q=75&auto=format)
![Aerial view of man lying next to snowmobile in Aspen](https://cdn.sanity.io/images/e5o7qwlw/production/08a25ba88a10743e3e5f679916e318ed26df4987-4583x3053.jpg?rect=1118,0,2348,3053&w=2560&h=3328&q=75&auto=format)
![Two old friends walking in Mexico City](https://cdn.sanity.io/images/e5o7qwlw/production/21fc34e2add6f6df045c7cf9fc1e5f1732e91ce5-8368x5584.jpg?w=2560&q=75&auto=format)
We were movie producers who had become disillusioned with the direction the industry was going, and yet we knew we had more miles in us, as business partners, entrepreneurs, and friends. We decided to make an unlikely left turn, from moviemaking to the making of clothing, blissfully unaware of the obstacles we would encounter along a road we didn’t even know how to access in the beginning.
So perhaps it’s no surprise that we decided adventure would serve as AETHER’s North Star. We wanted to create a collection of pieces that catered to the life we want to live, one full of exploration and spontaneous journeys—one where routine is cast aside in favor of the unknown.
We’re thrilled to have you along for the ride.
–Palmer West & Jonah Smith, co-founders, AETHER