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Uniform of the Restless

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Vintage Land Rover on gravel country road with windmills in background in Costa Rica

Our Story

Photographer in helicopter overlooking Zion National Park
Woman carrying snowboard up mountain in Aspen
Two men with motorcycles on a wood raft being towed by a boat in the Gulf of Nicoya, Costa Rica

The Uniform of the Restless

Women in jacket running along edge of cliff with the sea in the background in Iceland
Campfire in Alaska
Ripped motorcycle jacket exposing D3O® pads underneath
Life should not be a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming “wow! what a ride!”
- Hunter S. Thompson
Land Rover stuck in shallow river in Costa Rica

Wrong turns make better stories.

Quad speeding on Imperial Sand Dunes creating huge sand cloud behind
Behind-the-scenes of photoshoot in geothermal Iceland location with steam all around
“Travel isn’t always pretty. It isn’t always comfortable. Sometimes it hurts, it even breaks your heart. But that’s okay. The journey changes you; it should change you. It leaves marks on your memory, on your consciousness, on your heart, and on your body. You take something with you. Hopefully you leave something good behind.”
- Anthony Bourdain
Two white Land Rovers in foreground and Iceland seascape in the background

Design first, adventure second, design third.

Man completely covered in deep powder skiing in Hokkaido Japan
Woman silhouetted by sunset in Zion National Park
Exterior of AETHER store in San Francisco
"Life is architecture and architecture is the mirror of life.”
- I.M. Pei
Man throwing travel bags from top of Land Rover to other man below on the beach in Costa Rica

A community of like-minded adventurers.

Man in hat and white AETHER shirt walking through AETHER Rally in Joshua Tree, California
Couple laying on boat near Catalina Island
Aerial view of man lying next to snowmobile in Aspen
“Whatever good things we build end up building us.
- Jim Rohn
Two old friends walking in Mexico City