Last summer, advertising photographer Jason Perry traveled to Ukraine to provide supplies for civilians amidst the Russian invasion. When travel challenges left him stranded in Amsterdam, his search for ground travel led him to Zeilen Van Vrijheid—a Dutch volunteer team with convoys of ambulances equipped with medical supplies to support doctors in Ukraine.
Part one in a series about smokejumpers, an elite group of firefighters on the front lines of wildfires. AETHER will be sharing their incredible stories and donating high quality clothing to these unsung heroes who quietly risk their lives to protect the forests and the environment.
An epic weekend of riding, camping, exploring, and fun in the desert.
A new collection, set against some of the world's most beautiful peaks.
Every motorcycle enthusiast has a few places they daydream about riding. For us, one of those was the Mexican state of Oaxaca.
For our Spring/Summer '21 collection we traveled to Moab, Utah to photograph our men's and women's collections.
We took an Alfa Romeo GTV6 and converted it into a desert-storming, mountain-climbing restomod machine.
We took a group of photographers to the Rocky Mountains with the Leica Q2. Here's what happened.
In the world of cars, there are few vehicles as iconic as the Land Rover Defender 110. We picked up a custom 1986 Overland Defender and drove a few hours to a spot we’ve always wanted to explore, White Sands National Park in New Mexico.
Late last fall, we gathered some friends to join us aboard a Newport Beach-based, 49-foot sailboat called the Salacia to make our way to Catalina Island, one of California’s Channel Islands, located southwest of LA.
We gathered a group of guys, rented some motorcycles, and boarded a plane to Costa Rica this past fall to tour around the small-but-epic country on two wheels.
We recently partnered Leica Camera on a collaboration that involved us bringing six photographers to Aspen, Colorado, so they could document their time in the mountains on the new Q2 camera while being decked out in AETHER gear.
For our Spring/Summer ’20 collection we traveled to Santa Catalina Island, one of California’s Channel Islands to camp, explore, and photograph our men’s and women’s collections.
This past winter, we gathered a group of winter enthusiasts and our Fall/Winter 2019-20 snow pieces—including our first-ever Gore snow styles—and made the several-mile backcountry trek to the cabin.
Jackson Hole is a town known for many things: the grandiose Teton Range, its close proximity to Yellowstone National Park and Grand Teton National Park, and world-class skiing.
At AETHER, design and durability go hand in hand. For us, high-quality design doesn’t only look great—it should also last for many years to come and be made in a responsible way.
To field test our latest motorcycle collection, we headed to the desert roads of Joshua Tree, gathering a group of friends and moto enthusiasts to wear some of our new styles in the elements.
For the Spring/Summer 2019 collection, we decided to head to Zion, Utah, located along the edge of the Colorado Plateau.
From a record-breaking mountaineer to a fearless cyclist, these women left their mark on the world of adventure.
When we met actor Scott Speedman it was obvious our passion for the outdoors meshed with his.
For Fall/Winter 2018, we chose a destination both far and exotic: Japan.
There may be no better way to usher in the summer with a long motorcycle ride, nothing but twisties, wind and the open road for days on end.
For Spring 2018, we wanted to choose a place we had never been, somewhere both exotic and exciting, aesthetically stunning and yet still urban.
This past February, AETHER founders Palmer West and Jonah Smith gathered a group of friends and returned to one of their favorite places to ski and snowboard: Baldface Lodge in British Columbia.
There is nothing quite like the ski and snow culture in Chamonix.
For Fall/Winter 2017, we decided to venture to the Alps, ultimately deciding on Chamonix, France as the destination to photograph our latest men’s and women’s collections.
A look behind the scenes of our recent trip to France to shoot our new Fall/Winter '17 collection.
Take a look at one photographer's 10-day, ski-centric road trip through the Central Rocky Mountains.
In honor of the new year, we counted down our favorite memories from the last 12 months.
Three girls, two motorcycles, and two weeks on the road through the Pacific Northwest.
Snapshots from our design team's adventure to some of Europe's most beautiful cities.
A look inside our recent shoot in the Colorado Rockies.
Some snaps from our hike from Paradise Falls to Lizard Rock.
It’s not too early to get excited for winter.
A powder-filled weekend in the backcountry of British Columbia.
A scenic photo essay from the photographer’s epic travels.
Warning: The following may cause a serious case of wanderlust.
Snapshots from our design team’s recent excursion to Asia.
