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Uniform of the Restless


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Adventures and the Friends that came along for the ride.
64 posts
Top view of Smokejumpers jumping out of airplane

Smokejumpers 2 - The Environmental Impact of Wildfires

As part of our series on the heroic firefighters known as Smokejumpers, AETHER looks at the enormous frontline role they play in combating climate change and how they can serve as a vital tool to drastically reduce emissions and save lives.

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June 7, 2023
Ukranian school with blown out windows from attacks

On the Ground in Ukraine with Photographer Jason Perry

Last summer, advertising photographer Jason Perry traveled to Ukraine to provide supplies for civilians amidst the Russian invasion. When travel challenges left him stranded in Amsterdam, his search for ground travel led him to Zeilen Van Vrijheid—a Dutch volunteer team with convoys of ambulances equipped with medical supplies to support doctors in Ukraine.

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April 21, 2023
Black. andWhite Portrait of Mark Hentze in his smokejumper uniform

Smokejumpers: The Unsung Heroes on the Front Lines of the Wildfires

Part one in a series about smokejumpers, an elite group of firefighters on the front lines of wildfires. AETHER will be sharing their incredible stories and donating high quality clothing to these unsung heroes who quietly risk their lives to protect the forests and the environment.

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people riding motorcycles on the street

The 5th Annual AETHER Rally In Pioneertown

An epic weekend of riding, camping, exploring, and fun in the desert.

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ziplines in snow

Behind The Scenes: AETHER Fall/Winter '22 in France

A new collection, set against some of the world's most beautiful peaks.

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May 2, 2022
motorcycle riding in Oaxaca

Mezcal y Motocicletas: From Mexico City to Oaxaca

Every motorcycle enthusiast has a few places they daydream about riding. For us, one of those was the Mexican state of Oaxaca.

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man with parked truck on elevated desert land


For our Spring/Summer '21 collection we traveled to Moab, Utah to photograph our men's and women's collections.

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May 25, 2021
 Alpine Alfa car

Introducing the Alpine Alfa

We took an Alfa Romeo GTV6 and converted it into a desert-storming, mountain-climbing restomod machine.

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man wearing yellow jacket and camera around his neck

AETHER + Leica

We took a group of photographers to the Rocky Mountains with the Leica Q2. Here's what happened.

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December 5, 2020
man driving AETHER truck in snow

On Location in White Sands

In the world of cars, there are few vehicles as iconic as the Land Rover Defender 110. We picked up a custom 1986 Overland Defender and drove a few hours to a spot we’ve always wanted to explore, White Sands National Park in New Mexico.

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July 29, 2020
dalton sneakers


The press are raving about our brand-new high-top.

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June 22, 2020
aerial view of body of water

On Location in Catalina

Late last fall, we gathered some friends to join us aboard a Newport Beach-based, 49-foot sailboat called the Salacia to make our way to Catalina Island, one of California’s Channel Islands, located southwest of LA.

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April 28, 2020
large body of water

On Location in Costa Rica

We gathered a group of guys, rented some motorcycles, and boarded a plane to Costa Rica this past fall to tour around the small-but-epic country on two wheels.

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mountain view

Event Spotlight: LeicaxAETHER in Aspen, Colorado

We recently partnered Leica Camera on a collaboration that involved us bringing six photographers to Aspen, Colorado, so they could document their time in the mountains on the new Q2 camera while being decked out in AETHER gear.

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catalina waters


For our Spring/Summer ’20 collection we traveled to Santa Catalina Island, one of California’s Channel Islands to camp, explore, and photograph our men’s and women’s collections.

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December 12, 2019
man riding snowmobile

On Location at Smith Cabin Aspen

This past winter, we gathered a group of winter enthusiasts and our Fall/Winter 2019-20 snow pieces—including our first-ever Gore snow styles—and made the several-mile backcountry trek to the cabin.

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November 1, 2019
snowy mountain view

On Location in Jackson Hole

Jackson Hole is a town known for many things: the grandiose Teton Range, its close proximity to Yellowstone National Park and Grand Teton National Park, and world-class skiing.

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August 21, 2019
factory in Portugal

Behind the Scenes: Portugal Factories

At AETHER, design and durability go hand in hand. For us, high-quality design doesn’t only look great—it should also last for many years to come and be made in a responsible way.

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July 2, 2019
man on motorcycle

On the Road - Joshua Tree

To field test our latest motorcycle collection, we headed to the desert roads of Joshua Tree, gathering a group of friends and moto enthusiasts to wear some of our new styles in the elements.

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May 2, 2019
man in red rock structure in Zion, Utah

On Location - Zion

For the Spring/Summer 2019 collection, we decided to head to Zion, Utah, located along the edge of the Colorado Plateau.

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March 7, 2019
mountain view

Spotlight: Travel's Most Trailblazing Women

From a record-breaking mountaineer to a fearless cyclist, these women left their mark on the world of adventure.

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February 4, 2019

Behind The Scenes: On Location S/S ’19 in Utah

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November 6, 2018
Scott Speedman

Scott Speedman X Aether Alaska 2018

When we met actor Scott Speedman it was obvious our passion for the outdoors meshed with his.

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October 31, 2018
building in Japan

On Location - Japan

For Fall/Winter 2018, we chose a destination both far and exotic: Japan.

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September 5, 2018


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August 5, 2018
red rock in Utah

Photo Essay - Moto Ride Through Utah

There may be no better way to usher in the summer with a long motorcycle ride, nothing but twisties, wind and the open road for days on end.

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June 13, 2018

Design Spotlight: Made In Italy

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March 27, 2018

On Location - Mexico City

For Spring 2018, we wanted to choose a place we had never been, somewhere both exotic and exciting, aesthetically stunning and yet still urban.

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March 15, 2018
helicopter hovering in Baldface Lodge

Photo Essay - Baldface Lodge 2018

This past February, AETHER founders Palmer West and Jonah Smith gathered a group of friends and returned to one of their favorite places to ski and snowboard: Baldface Lodge in British Columbia.

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March 13, 2018
packaging being lifted onto truck

AETHER Gives: Missoula, Montana

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Photo Essay: Faroe Islands

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January 23, 2018

On Location - Chamonix, Pt.2

There is nothing quite like the ski and snow culture in Chamonix.

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November 15, 2017
hot air balloons hovering over city

Photo Essay: On Location SS '18 in Mexico City

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November 9, 2017

Photo Essay: Emory Motorsports Workshop

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October 14, 2017
children in sports field

Photo Essay: AYC's First Annual AETHER Games

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On Location - Chamonix, Pt.1

For Fall/Winter 2017, we decided to venture to the Alps, ultimately deciding on Chamonix, France as the destination to photograph our latest men’s and women’s collections.

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September 6, 2017

Photo Essay: Summer in the Arctic

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July 13, 2017
man riding motorcycle through tunnel

Photo Essay: Moto Ride, DTLA

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June 27, 2017
vintage cars in parking lot

Photo Essay: Luftgekühlt

Prepare for Porsche envy.

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June 16, 2017

Photo Essay: The Handbuilt Motorcycle Show 2017

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motorcyclists racing

Photo Essay: Moto Grand Prix

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Photo Essay: Central Coast Moto Rally 2.0

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people in snow surroundings in Chamonix, France

Photo Essay: On Location in Chamonix

A look behind the scenes of our recent trip to France to shoot our new Fall/Winter '17 collection.

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Photo Essay: A Road Trip Through the Rockies

Take a look at one photographer's 10-day, ski-centric road trip through the Central Rocky Mountains.

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AETHER store

Event: AETHERmtn x Aspen Youth Center

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Top 10 AETHER Moments of 2016

In honor of the new year, we counted down our favorite memories from the last 12 months.

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Moto Spotlight: A Ural Adventure

Three girls, two motorcycles, and two weeks on the road through the Pacific Northwest.

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November 7, 2016

Photo Essay: European Inspiration Trip

Snapshots from our design team's adventure to some of Europe's most beautiful cities.

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October 11, 2016
man posing in the Colorado Rockies

Behind the Scenes: AETHER Spring/Summer '17 Shoot

A look inside our recent shoot in the Colorado Rockies.

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September 20, 2016
woman hiking

Photo Essay: AETHER x 52 Hike Challenge

Some snaps from our hike from Paradise Falls to Lizard Rock.

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August 1, 2016

AETHERmtn: Food & Wine Classic in Aspen

A photo essay from the annual festivities.

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June 21, 2016

Photo Essay: Central Coast Moto Rally

Some photos from our first-ever rally last weekend.

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June 8, 2016

Photo Essay: On Location in Iceland, Pt. 2

Another look at our epic F/W ’16 shoot.

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Iceland landscape

Photo Essay: On Location for Fall '16 in Iceland

It’s not too early to get excited for winter.

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April 25, 2016

Photo Essay: Baldface Lodge, BC

A powder-filled weekend in the backcountry of British Columbia.

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Yosemite National Park

Photo Essay: Yosemite National Park

Beautiful pics from a gorgeous part of the country.

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February 26, 2016
man standing near truck overlooking water

On The Road With Alex Strohl, Pt. 2

A scenic photo essay from the photographer’s epic travels.

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February 9, 2016

On The Road With Photographer Alex Strohl

Warning: The following may cause a serious case of wanderlust.

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January 12, 2016
beach in Norway

Photo Essay: Norway

Check out the gorgeous location of our Fall/Winter '15 shoot.

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October 1, 2015

Photo Essay: Vietnam & Hong Kong

Snapshots from our design team’s recent excursion to Asia.

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September 21, 2015

Photo Essay: Big Sur Road Trip

Snaps from our motorcycle trip up the California coast.

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August 14, 2015
desert house in California Hot Springs

On Location: Desert House

Step inside the site of our Spring/Summer shoot.

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May 21, 2015
people skiing in Alaska

Photo Essay: Hatcher Pass, Alaska

A peek at the backcountry-ski paradise in Alaska.

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December 17, 2014