Restless Spirits Ep. 4: Cory Richards
Renowned author, photographer, filmmaker, and adventurer Cory Richards, sits down with us to discuss "The Color of Everything: A Journey to Quiet the Chaos Within," Richards' compelling memoir of his professional climbing days, his wildly successful photography career, and his struggles with mental health.
Restless Spirits Ep. 3 Smokejumpers
We're proud to support the U.S. Forest Service's elite band of firefighters, the Smokejumpers. Learn more about these heroes in our latest episode of Restless Spirits.
On Location In Iceland
A look back at our journey last fall to the land of lava, glaciers, and some seriously magical moments.
Restless Spirits: Nikita Bridan, Co-Founder, Oilstainlab
Read storyDesert Days: The 7th Annual AETHER Rally Pioneertown
We recently wrapped up our 7th Annual AETHER Rally Pioneertown, a 3-day weekend spent celebrating the restless spirit with our community. If you were there, you know the fun we had, and if you weren't, check out our recap of all the activities—and then make sure to grab your ticket next year.
Spirit Of Adventure: Spring 2024
Our newest collection was designed from the beginning to deliver purpose built functionality, be quietly technical, and to inspire you to get out there and indulge in a little adventure this season.
On Location At Rio Palena Lodge, Patagonia
Follow the AETHER team as they spend six adventure-filled days in the heart of Patagonia rafting Class-4 rapids, hiking volcanos, exploring glaciers, and much more.
The Silk Road to Mustang
This fall, a group of riders ventured into the rugged terrain of Nepal, covering 300 miles from Kathmandu to Lo-Manthang. The riders negotiated treacherous roads, overcame bike breakdowns, embraced the breathtaking Himalayas—and even took a few AETHER pieces along the journey.
Corkscrew Carnage: Porsche Rennsport Reunion 7
We loaded up the AETHERstream and attended Porsche Rennsport Reunion 7, an event fueled with heart-pounding races and motorsport prowess. The vibrant community of more than 90,000 enthusiasts gathered at Laguna Seca Raceway to celebrate 75 years of Porsche.
Short Film: Exploring Silverton—Colorado’s Winter Playground
Discover the allure of Silverton in our short film—a documentary-style glimpse into the exhilarating rugged terrain of this 650-resident, Wild West town that has preserved its rich history.
The Glorious Sights of Baja California, Mexico
This summer, a group of six friends embarked on an unforgettable exploration from Los Angeles to the beautiful Baja California peninsula. Read our story told by these moto riders with a zest for life outdoors.
Smokejumpers 2 - The Environmental Impact of Wildfires
As part of our series on the heroic firefighters known as Smokejumpers, AETHER looks at the enormous frontline role they play in combating climate change and how they can serve as a vital tool to drastically reduce emissions and save lives.
On the Ground in Ukraine with Photographer Jason Perry
Last summer, advertising photographer Jason Perry traveled to Ukraine to provide supplies for civilians amidst the Russian invasion. When travel challenges left him stranded in Amsterdam, his search for ground travel led him to Zeilen Van Vrijheid—a Dutch volunteer team with convoys of ambulances equipped with medical supplies to support doctors in Ukraine.
Smokejumpers: The Unsung Heroes on the Front Lines of the Wildfires
Part one in a series about smokejumpers, an elite group of firefighters on the front lines of wildfires. AETHER will be sharing their incredible stories and donating high quality clothing to these unsung heroes who quietly risk their lives to protect the forests and the environment.
The 5th Annual AETHER Rally In Pioneertown
An epic weekend of riding, camping, exploring, and fun in the desert.
Behind The Scenes: AETHER Fall/Winter '22 in France
A new collection, set against some of the world's most beautiful peaks.
Mezcal y Motocicletas: From Mexico City to Oaxaca
Every motorcycle enthusiast has a few places they daydream about riding. For us, one of those was the Mexican state of Oaxaca.
BEHIND THE SCENES: S/S '21 in MOAB, UTAH
For our Spring/Summer '21 collection we traveled to Moab, Utah to photograph our men's and women's collections.
Introducing the Alpine Alfa
We took an Alfa Romeo GTV6 and converted it into a desert-storming, mountain-climbing restomod machine.
AETHER + Leica
We took a group of photographers to the Rocky Mountains with the Leica Q2. Here's what happened.
On Location in White Sands
In the world of cars, there are few vehicles as iconic as the Land Rover Defender 110. We picked up a custom 1986 Overland Defender and drove a few hours to a spot we’ve always wanted to explore, White Sands National Park in New Mexico.
On Location in Catalina
Late last fall, we gathered some friends to join us aboard a Newport Beach-based, 49-foot sailboat called the Salacia to make our way to Catalina Island, one of California’s Channel Islands, located southwest of LA.
On Location in Costa Rica
We gathered a group of guys, rented some motorcycles, and boarded a plane to Costa Rica this past fall to tour around the small-but-epic country on two wheels.
Event Spotlight: LeicaxAETHER in Aspen, Colorado
We recently partnered Leica Camera on a collaboration that involved us bringing six photographers to Aspen, Colorado, so they could document their time in the mountains on the new Q2 camera while being decked out in AETHER gear.
BEHIND THE SCENES: |ON LOCATION S/S ’19 IN CATALINA ISLANDS
For our Spring/Summer ’20 collection we traveled to Santa Catalina Island, one of California’s Channel Islands to camp, explore, and photograph our men’s and women’s collections.
On Location at Smith Cabin Aspen
This past winter, we gathered a group of winter enthusiasts and our Fall/Winter 2019-20 snow pieces—including our first-ever Gore snow styles—and made the several-mile backcountry trek to the cabin.
On Location in Jackson Hole
Jackson Hole is a town known for many things: the grandiose Teton Range, its close proximity to Yellowstone National Park and Grand Teton National Park, and world-class skiing.
Behind the Scenes: Portugal Factories
At AETHER, design and durability go hand in hand. For us, high-quality design doesn’t only look great—it should also last for many years to come and be made in a responsible way.
On the Road - Joshua Tree
To field test our latest motorcycle collection, we headed to the desert roads of Joshua Tree, gathering a group of friends and moto enthusiasts to wear some of our new styles in the elements.
On Location - Zion
For the Spring/Summer 2019 collection, we decided to head to Zion, Utah, located along the edge of the Colorado Plateau.
Spotlight: Travel's Most Trailblazing Women
From a record-breaking mountaineer to a fearless cyclist, these women left their mark on the world of adventure.
Behind The Scenes: On Location S/S ’19 in Utah
Read storyScott Speedman X Aether Alaska 2018
When we met actor Scott Speedman it was obvious our passion for the outdoors meshed with his.
On Location - Japan
For Fall/Winter 2018, we chose a destination both far and exotic: Japan.
BEHIND THE SCENES: ON LOCATION IN ALASKA
Read storyPhoto Essay - Moto Ride Through Utah
There may be no better way to usher in the summer with a long motorcycle ride, nothing but twisties, wind and the open road for days on end.
Design Spotlight: Made In Italy
Read storyBEHIND THE SCENES: ON LOCATION F/W ’18 IN JAPAN
Read storyOn Location - Mexico City
For Spring 2018, we wanted to choose a place we had never been, somewhere both exotic and exciting, aesthetically stunning and yet still urban.
Photo Essay - Baldface Lodge 2018
This past February, AETHER founders Palmer West and Jonah Smith gathered a group of friends and returned to one of their favorite places to ski and snowboard: Baldface Lodge in British Columbia.
AETHER Gives: Missoula, Montana
Read storyPhoto Essay: Faroe Islands
Read storyOn Location - Chamonix, Pt.2
There is nothing quite like the ski and snow culture in Chamonix.
Photo Essay: On Location SS '18 in Mexico City
Read storyPhoto Essay: Emory Motorsports Workshop
Read storyPhoto Essay: AYC's First Annual AETHER Games
Read storyOn Location - Chamonix, Pt.1
For Fall/Winter 2017, we decided to venture to the Alps, ultimately deciding on Chamonix, France as the destination to photograph our latest men’s and women’s collections.
Photo Essay: Summer in the Arctic
Read storyPhoto Essay: Moto Ride, DTLA
Read storyPhoto Essay: The Handbuilt Motorcycle Show 2017
Read storyPhoto Essay: Moto Grand Prix
Read storyPhoto Essay: Central Coast Moto Rally 2.0
Read storyPhoto Essay: On Location in Chamonix
A look behind the scenes of our recent trip to France to shoot our new Fall/Winter '17 collection.
Photo Essay: A Road Trip Through the Rockies
Take a look at one photographer's 10-day, ski-centric road trip through the Central Rocky Mountains.
Event: AETHERmtn x Aspen Youth Center
Read storyTop 10 AETHER Moments of 2016
In honor of the new year, we counted down our favorite memories from the last 12 months.
Moto Spotlight: A Ural Adventure
Three girls, two motorcycles, and two weeks on the road through the Pacific Northwest.
Photo Essay: European Inspiration Trip
Snapshots from our design team's adventure to some of Europe's most beautiful cities.
Behind the Scenes: AETHER Spring/Summer '17 Shoot
A look inside our recent shoot in the Colorado Rockies.
Photo Essay: AETHER x 52 Hike Challenge
Some snaps from our hike from Paradise Falls to Lizard Rock.
Photo Essay: On Location for Fall '16 in Iceland
It’s not too early to get excited for winter.
Photo Essay: Baldface Lodge, BC
A powder-filled weekend in the backcountry of British Columbia.
On The Road With Alex Strohl, Pt. 2
A scenic photo essay from the photographer’s epic travels.
On The Road With Photographer Alex Strohl
Warning: The following may cause a serious case of wanderlust.
Photo Essay: Vietnam & Hong Kong
Snapshots from our design team’s recent excursion to Asia.