Last summer, advertising photographer Jason Perry traveled to Ukraine to provide supplies for civilians amidst the Russian invasion. When travel challenges left him stranded in Amsterdam, his search for ground travel led him to Zeilen Van Vrijheid—a Dutch volunteer team with convoys of ambulances equipped with medical supplies to support doctors in Ukraine.

An epic weekend of riding, camping, exploring, and fun in the desert.

Every motorcycle enthusiast has a few places they daydream about riding. For us, one of those was the Mexican state of Oaxaca.

We took an Alfa Romeo GTV6 and converted it into a desert-storming, mountain-climbing restomod machine.

In the world of cars, there are few vehicles as iconic as the Land Rover Defender 110. We picked up a custom 1986 Overland Defender and drove a few hours to a spot we’ve always wanted to explore, White Sands National Park in New Mexico.

Late last fall, we gathered some friends to join us aboard a Newport Beach-based, 49-foot sailboat called the Salacia to make our way to Catalina Island, one of California’s Channel Islands, located southwest of LA.

We recently partnered Leica Camera on a collaboration that involved us bringing six photographers to Aspen, Colorado, so they could document their time in the mountains on the new Q2 camera while being decked out in AETHER gear.

This past winter, we gathered a group of winter enthusiasts and our Fall/Winter 2019-20 snow pieces—including our first-ever Gore snow styles—and made the several-mile backcountry trek to the cabin.

At AETHER, design and durability go hand in hand. For us, high-quality design doesn’t only look great—it should also last for many years to come and be made in a responsible way.

For the Spring/Summer 2019 collection, we decided to head to Zion, Utah, located along the edge of the Colorado Plateau.

For Fall/Winter 2018, we chose a destination both far and exotic: Japan.

There may be no better way to usher in the summer with a long motorcycle ride, nothing but twisties, wind and the open road for days on end.

This past February, AETHER founders Palmer West and Jonah Smith gathered a group of friends and returned to one of their favorite places to ski and snowboard: Baldface Lodge in British Columbia.

Prepare for Porsche envy.

A look behind the scenes of our recent trip to France to shoot our new Fall/Winter '17 collection.

Three girls, two motorcycles, and two weeks on the road through the Pacific Northwest.

A look inside our recent shoot in the Colorado Rockies.

A powder-filled weekend in the backcountry of British Columbia.

A scenic photo essay from the photographer’s epic travels.

Check out the gorgeous location of our Fall/Winter '15 shoot.

Snaps from our motorcycle trip up the California coast.

A peek at the backcountry-ski paradise in Alaska.