![Interior view of front window display with Harley snow bike and mannequins](https://cdn.sanity.io/images/e5o7qwlw/production/4033a27355a1667b5613c59fc302d2cf785c7ddd-5057x3648.jpg?rect=1472,140,2340,3042&w=2560&h=3328&q=75&auto=format)
![Front exterior of AETHER store on Grand Street in New York City](https://cdn.sanity.io/images/e5o7qwlw/production/33948b110b578e04979db62a30bdc9debd56f3b7-5472x3648.jpg?rect=0,348,5472,3300&w=2560&q=75&auto=format)
New York City
![Black and white view looking up at AETHER signage and exterior of building](https://cdn.sanity.io/images/e5o7qwlw/production/5c72531d7083ce2f0c7a59201cd0637e4031e460-3648x5472.jpg?rect=0,365,3648,4742&w=2560&h=3328&q=75&auto=format)
1800 square feet nestled between Wooster and Greene in the heart of SoHo.
![Long interior view of AETHER NYC store](https://cdn.sanity.io/images/e5o7qwlw/production/f2c24af0fa327902ab82e0aef86349618ac4232c-5472x3648.jpg?w=2560&q=75&auto=format)
![Long interior view of AETHER NYC store](https://cdn.sanity.io/images/e5o7qwlw/production/f2c24af0fa327902ab82e0aef86349618ac4232c-5472x3648.jpg?rect=905,0,3587,3648&w=2560&q=75&auto=format)
AETHERnyc features men’s and women’s performance-driven outerwear and outdoor essentials that defy the elements.
![Back of store view with neon sign that says "Travel is the Only Thing You Buy That Makes You Richer"](https://cdn.sanity.io/images/e5o7qwlw/production/d3cf2f1b812e4f72c4e4bce1877225ba9dca4518-5139x3648.jpg?w=2560&q=75&auto=format)
![Back of store view with neon sign that says "Travel is the Only Thing You Buy That Makes You Richer"](https://cdn.sanity.io/images/e5o7qwlw/production/d3cf2f1b812e4f72c4e4bce1877225ba9dca4518-5139x3648.jpg?rect=1552,0,3587,3648&w=2560&q=75&auto=format)
![Video montage of AETHER Alfa Romeo driving into New York City to the Soho store](https://image.mux.com/w1e8gFBnP28477cwqNp502QC73KZM6dHyDaQGQNDjE01Y/thumbnail.jpg?time=0&width=2560)
![Video montage of AETHER Alfa Romeo driving into New York City to the Soho store](https://image.mux.com/U7F00BVK9Bt3uVokFMQAF02CUWztOaqcvYu3vxIA2nwKo/thumbnail.jpg?time=0&width=2560)
81 Grand Street New York, NY 10013
We are thrilled to return to the vibrant streets of New York with a brand-new, 1800 square-foot haven nestled between Wooster and Greene. Located in the heart of SoHo, the city that never sleeps will once again be the backdrop for our versatile, technical outerwear.
The store design includes custom AETHER crate displays with LED lights that contribute to the defining essence of our physical stores. Our curated AETHERnyc collection features men’s and women’s performance-driven outerwear and outdoor essentials that defy the elements.