We were thrilled to partner with renowned watchmaker Bamford London to design and offer a limited edition timepiece that furthers our mission—to create versatile, technical pieces to optimize experiences, promote travel and adventure, and exemplify our core mantra: you only get one spin.
This Pride month, join AETHER as we celebrate and raise awareness of these LGBTQIA+ organizations. They have significantly and positively impacted the outdoor community, and we couldn't be more inspired by their work.
As part of our series on the heroic firefighters known as Smokejumpers, AETHER looks at the enormous frontline role they play in combating climate change and how they can serve as a vital tool to drastically reduce emissions and save lives.
From moto rides to live music and everything in between, our 6th annual AETHER Rally was a success. The desert weekend included scenic excursions through Joshua Tree National Park as well as evening fireside chats over mezcal and other refreshments. Thank you to all of our sponsors, attendees, and Pioneertown Motel for making it a rally to remember.
Last summer, advertising photographer Jason Perry traveled to Ukraine to provide supplies for civilians amidst the Russian invasion. When travel challenges left him stranded in Amsterdam, his search for ground travel led him to Zeilen Van Vrijheid—a Dutch volunteer team with convoys of ambulances equipped with medical supplies to support doctors in Ukraine.
For 14 years, AETHER has strived to provide technical outerwear that protects you from the elements—this year, we've expanded this mission to include protective eyewear as well. Learn more about the process behind our new AETHER Optics collection with designer David Rose.
Part one in a series about smokejumpers, an elite group of firefighters on the front lines of wildfires. AETHER will be sharing their incredible stories and donating high quality clothing to these unsung heroes who quietly risk their lives to protect the forests and the environment.
A few years ago, AETHER partnered with amateur race-car driver Sean Neel to sponsor him as he tackled the Porsche Club of America West Coast Series in a 1980 Porsche 911 SC. Since then, Neel has cruised his way onto many podiums and into the AETHER family. We caught up with him to talk about his ninth race season, some memorable wins, and how a man obsessed with speed learned to slow down this past year.
With the ski season in full swing, we did a deep dive into how our favorite ski resorts are operating (and adjusting) this winter.
We created a list of ways to pass the time during long road trips, so you never have to hear, “Are we there yet?” again.
In the world of cars, there are few vehicles as iconic as the Land Rover Defender 110. We picked up a custom 1986 Overland Defender and drove a few hours to a spot we’ve always wanted to explore, White Sands National Park in New Mexico.