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Privacy

Updated: Sept 8, 2021

Statement

Aether Apparel is committed to your privacy. To better protect your privacy, we provide this statement explaining our personal data practices and the choices you can make about the way your information is collected and used. This website is operated by Aether Apparel, LLC (“Aether”). By visiting our website (www.aetherapparel.com), you are accepting the practices described in this Privacy Policy.

The Information We Collect

When you visit our website, we automatically collect certain usage details about your device: web browser specifications, IP address, time zone and browsing data collected through cookies. As you browse our website, we collect information about the individual web pages or products that you view, what websites or search terms referred, and information about how you interact with our website. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. Cookies are used to help the visitor’s browsing experience during their time on the website (ex: a cookie will remember items that are left in the shopping cart). Visitors can disable cookies through their web browser; however, aspects of the website may not function properly.
  • “Log files” track actions occurring on our website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse our website.

We use third parties to improve our ability to identify visitors to our website. As part of this service, we may make available identifiers to these third parties including our visitors’ IP addresses, cookies, and hashed versions of email addresses captured from your visit. We, and third parties, use this data to obtain more information about our visitors and reach out to them through other channels, such as email and/or direct mail. You have the right to opt-out of this activity. To opt-out, please email us at hello@aetherapparel.com.

We use third-party website analytics tools (e.g. Google Analytics) to collect information about visitor traffic: browsing behavior, referring/exit pages, conversion and device data. We use this information to enhance visitor experience on the website and to communicate with you.

We may also collect your email address via cookies and pixels on the website through the use of trusted third-party partners. These partners may also combine your email information with other information they have access to such as a mailing address so that we may serve relevant marketing offers to you via email and direct mail. If you do not want us to collect information about you, please email us at hello@aetherapparel.com.

When you make a purchase or attempt to make a purchase through our website, we collect “Order Information” from you: name, billing address, shipping address, payment information, email address, and phone number.

Please note: when we refer to “Personal Information” in this Privacy Policy, we are referencing both Device Information and Order Information.

How We Use the Information

We use the Order Information that we collection to fulfill any orders placed through the website (including processing of payment information, shipping fulfillment, and providing order confirmation receipts via email). Additionally, we use this information to communicate with you; screen orders for potential risk or fraud; and when opted-in, we provide email marketing or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (ex: by generating analytics about how our customers browse and interact with our website and to assess the success of our marketing and advertising campaigns).

Personal Information is shared with third-party marketing partners for commercial purposes. If you would like to opt-out of all third-party data sharing, please email us at hello@aetherapparel.com. You may also opt-out of these specific services at any time:

  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous
  • Email: Click the “Unsubscribe” link at the bottom of our emails or send us an email to hello@aetherapparel.com with the subject line: “Unsubscribe.”

California Residents

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by AETHER to any third parties, including (i) a list of the categories of personal information about you that AETHER has disclosed to third parties for the third parties’ direct marketing purposes during the calendar year preceding your request, (ii) the names and addresses of such third parties, and (iii) if the nature of the third parties’ business cannot reasonably be determined from their names, examples of the products or services marketed sufficient to give you a reasonable indication of the nature of the third parties’ business. To submit a request with the subject heading “California Privacy Request” to hello@aetherapparel.com.

EU Residents

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at hello@aetherapparel.com.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (ex: if you make an order through our website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Security

All transactions submitted to us are encrypted with 128 SSL software which encrypts information you input to protect it from interception by outside parties. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL). Although no method of transmission over the Internet is 100% secure, we follow industry standards and maintain up-to-date security technologies to ensure that your credit card information, contact information and shipping/billing information are confidential and safe.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices or if you have any questions, please contact us by email at hello@aetherapparel.com or by phone at (888) 494-4407.

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