AETHERvideo: Icon Trucks

AETHERfocus is a video series that showcases individuals and companies that inspire us.

Awhile back, we spent the afternoon shadowing our good friend Jonathan Ward, founder of Icon Trucks. He took us on a tour of his bustling workshop, where he and his talented team build some of the most well-considered, handcrafted off-road vehicles imaginable. The level of detail that goes into each truck is beyond compare, but they're far from showroom pieces. To demonstrate these vehicles true grit, Jon took us out for quick spin before we left.

More info at: icon4x4.com/