Photo Essay: Central Coast Moto Rally 2.0

This past weekend we hit the road from our two California outposts—AETHERla and AETHERsf—to take the long, windy, and scenic route to Paso Robles for our second annual Central Coast Moto Rally, an overnight camping event that draws moto fans, friends of the brand, and camping enthusiasts. The caravans of motorcycles (and plenty of cars, too) arrived at Pianetta Winery around 5 p.m., when everyone set up their camp before tasting the vineyard's array of red wine offerings. Dinner was served once the sun had set, after which the group fought off the chill of the April evening by gathering around the fire and roasting s'mores. Despite the unexpectedly cold night, the event was a success with new friends made, countless laughs had, and plenty of miles covered. Here, some photos from the event.