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Uniform of the Restless

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woman wearing aura puffer jacket and petting horse in snow

The Press Have Spoken: The Aura Puffer Is The Jacket Of Winter

Over the holidays, Kendall Jenner came into our AETHERmtn store and discovered our Aura Puffer, liking it so much she bought two, one in Solar Yellow and one in Onyx Black. The following days saw her snowboarding and snowmobiling in the puffer, posting it on her feed and setting off a flurry of press celebrating her mountain style. Here, some of the recent press coverage featuring Jenner rocking AETHER.

Click here for more mountain-ready styles for women.