The AETHERoutpost retail concept came about as a response to the troubled state of retail. Instead of shying away from expanding our footprint, we decided to capitalize on the plethora of prime retail spaces available with a mobile store that stays true to AETHER’s thoughtful, minimalist aesthetic. With designer Thierry Gaugain and his Paris-based partner, Odilon Guenot, AETHER created a unique retail experience that is lightweight and packable so it can be easily transported in a van and set up in a single day. The AETHERoutpost has popped up on Manhattan’s Upper East Side; in Denver, Colorado; Chicago, Illinois; and is currently open in Jackson Hole, Wyoming.
