In the summer and fall, the AETHERstream hits the road, touring mountain towns in the American West.
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In 2011, prior to opening any stores, AETHER teamed up with Paris-based designer Thierry Gaugain for the first time to create the ultimate shop on wheels in a converted, 34-foot Airstream PanAmerica. Sparing no detail, they converted the massive trailer into an on-the-go concept shop, displaying a curated selection of AETHER’s men’s and women’s offerings.
The AETHERstream’s floor is constructed from reclaimed oak, while the sofa and table are custom pieces from Environment Furniture. Other props and furniture were sourced from the Paris Flea Market. There is even a suspended wood-burning stove in the trailer, completing the cozy cabin aesthetic in this airstream-turned-mobile store.