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Los Angeles00:00 PST

Under the Hood: ICON Factory Tour

Date

December 13, 2025
10:00 am - 1:52 pm PDT

Location

AETHERla

149 S La Brea Ave

Los Angeles, CA 90036

Pre-tour meetup location

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Description

Sharing a passion for timeless designs, uncompromising performance, and a lifestyle of adventure, AETHER Apparel and ICON have recently joined forces to create the Under the Hood: ICON Factory Tour. While the restomod specialist doesn’t normally open its doors to the public for factory tours, it’s giving the AETHER community a rare glimpse into its 80,000-square-foot facility in order to raise money for charity, with all proceeds from ticket sales benefitting the GO Campaign.

Short for “Giving Opportunity,” the GO Campaign is a non-profit charity organization that provides support and relief to vulnerable children through creating strategic partnerships and investing in local, grassroots community leaders that offer education, healthcare, shelter, and other crucial resources and opportunities.

The tour will be led by ICON founder Jonathan Ward.

Ticket Details

Attendance will require a minimum donation of $75 per person — plus the three top donors will receive handcrafted leather goods from Jon Ward’s side brand J.Ward.

Tickets also include a pre-tour meetup at the AETHERla store where complimentary coffee and pastries will be provided.