AETHERstream Popup at Bishop’s Lodge

AETHER will bring AETHERstream 2.0 to Bishop’s Lodge, Auberge Collection in Santa Fe for an on-site spring retail activation.

The pop-up will showcase AETHER’s newest spring products curated for this specific event. Designed as a destination-driven retail experience, the activation will introduce Bishop’s Lodge guests to AETHER through the lens of outdoor exploration, travel, and elevated everyday performance.

The activation will also be supported by daily hikes from the property, coordinated in partnership with the Bishop’s Lodge team. These hikes will create a natural connection between the guest experience, the Santa Fe landscape, and the AETHER product offering.