AETHER Winter Ski Rally: Park City

• Event Description (short summary): This is a two-night event where guests can purchase a ticket to dinner at Old Town Cellers (across the street from our park city store) and that ticket purchase includes a discount code to book 25% your room at the Black Rock Hotel and programming for the weekend (see programing)
• Goals / Objectives: Market a Ski-related event for content and new customers
• Target Audience / Demographic: Bring new and local customers to our Park City Store
• Partnerships / Collaborators: , Old Town Cellars
• Is a Partiful Page Needed? (Y/N): Yes
• Is this a Ticketed Event? (Y/N): Yes
• Ticket Cost (if applicable): $75
• What Does the Ticket Include?: A dinner at the Old Town Cellars on Mainstreet
• Ticket sales start: As soon as the PDP page is available
• Ticket sales close: TBD

• Schedule / Run of Show (draft):

Friday 2/6

• Guests arrive in Park City / Check in at the

Saturday 2/7

• Morning breakfast/coffee meet-up at Black Rock Mountain Resort (VIP Level Breakfast Buffet w/a Gourmet Oatmeal Bar, coffee service and VIP Market Coffee Vouchers)
• Open ski day (attendee’s choice: Deer Valley, PCMR, etc.)
• Apres gathering at the AETHER store on Main Street PC - Discounted shopping event
• Walk over to ticketed Dinner at Old Town Cellars
• Shuttle to the Black Rock
• Nightcap drinks/social at Black Rock Mountain Resort

Sunday 2/8

• Ski at your leisure
• Depart at your leisure